Irrational Pricing Wins!
28th April


NEW: Irrational Pricing Wins! Again!
23rd June

It's a No Brainer! Behavioural economics is your business
Clients Say:
"Epic"       "Amazing"      "Enlightening"    "You are a Revenue Rockstar"    "Inspiring"
Now more than ever, you need to understand the brain and why customers and employees behaviour the way they do. 
Proven results with increased ROI. Transform how you make and save money in your business. 


"We apply behavioural economics to your business and human challenges to increase your ROI"

As a Business and Brand Strategist Applying B.E. for the last 10 years, Sonia cannot recommend most of what she learned at University, and successfully applied in business for 20+ years of her career. She employs a team of Statisticians, Data Analysts and Applied Behavioural Scientists ready to help you.
Find out why, what, and how to change. 

Book Sonia early for your 2020 and 2021 events

A - Anchor, Affect, Availability, Attention, Adaptation; B - Brand Engram, Bias; C - Choice Architecture, Choice Overload, Commitment, Context, Cognitive biases, Confirmation bias, Cue, Certainty effect, Cold State; 

D – Defaults, Decoys, Discounts, Dual System theory, Decision fatigue, Duration neglect, Diversification bias; E – Ego, Emotion, Emotional Brain v Rational Brain, Endowment effect, Experiment, Experiencing self, Effort, Expectation effect; F – Free, Framing, Focussing Illusion; G – Gain; H- Habit, Halo Effect, Hardwire, Herd, Hedonic adaption, Hot v Cold states (empathy gap), Hypothesis, Hindsight, Hyperbolic discounting;

I – Inertia, Imprint, Intuition, Irrational, Illusion; J - Judgement; L – Least effort, Loss aversion; M – Memory, Market Norms, Mirroring; N – Nudge, Norms; O - Opt out v opt in, Overwhelm, Optimistic bias, Overconfidence effect, Ownership effect; P - Pain of paying, Prospect Theory, Procrastination, Pre-commitment, Predictable, Priming, Possibility effect, Peak-End rule;  R – Resemblance, Risk, Relative Value, Rational Brain v. Emotional Brain, Reward, Remembering self, Reciprocity, Ratio bias, Redundancy effect; S - System 1 and System 2, Scarcity, Social Norms v Market Norms, Split Test, Substitution, Saliency, Status Quo bias, Sunk cost fallacy; T – Theory; U – Uncertainty, Utility; V – Value; W – WYSIATI; Z - Zero Price Effect


Heuristics and Biases

There are more than 600+ heuristics and biases that can be used to change behaviour. Learn how to apply them to your business, human or personal challenge. 

First hour free. Ask how we can help you achieve your results