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"You are not like any other Consultant"

Founder / CFO Global Company


"You are the person who changes people's lives"

Owner Luxury Resort

"You are a Revenue Rockstar"

Maria Collyer. Founder Naked Juice Bar (Sweden)

"Sonia recently ran a workshop on behavioural economics for healthcare professionals as part of a bigger educational meeting tackling the issue of smoking in Australia. Specifically, Sonia’s presentation dealt with how BE insights may be applied to drive behaviour change in those with an addiction to smoking. Particularly impressive was the manner in which Sonia combined the theory and concepts underpinning BE with practical tools and tips that the audience could take back to use to try and help their patients to quit smoking. Sonia’s approach provided everyone with a different perspective on how to tackle this ongoing public health concern and feedback was very positive, with delegates eagerly looking forward to applying the BE insights at their practices!"

Senior Business Director, Ogilvy CommonHealth

Measured Outcomes Improve Revenue and Profitability

Welcome to Nudgeland

Our clients, and attendees at speaking events, love the power of data analytics and behavioural science 'nudges' for proven measured outcomes for their business.


Here are a few...

$12 million new problem identified

Top 200 Company – for internal issue during data analytics



Opportunity to receive earlier payments from customers

69% v 33%

Nudge v Control

Increase in Annual Business Rate payments to local Council. 

24% increase in

on-line revenue

For on-line fashion retail sales

(USA & Australia)

6x increase in EDM click through rate

Pharmaceutical company wanting to “Test if B.E. really works”

200% price increase


For new customers of communication app

60% price increase

For renewals of existing customers of communication app 


habits change

Applying Commitment Contracts for change

8% increase in revenue in 6 weeks

For Franchise to then roll out across 24 stores (Sweden)

8 out of 10 purchases


Are now for product with highest gross margin

6x increase in price


Zero pushback from

customers. Client then able to sell business within 6 months

$1.8million saved

Proving DTC campaign would not change behaviour

...and more.

Share your challenges with Sonia and her team, and ask how they can help you with quick wins and longer term opportunities

Clients have included
  • Abbvie (Aust & NZ)
  • AstraZeneca
  • Ballina Shire Council
  • Byron Shire Council
  • Candlefox
  • City University, London (Co-lecture)
  • Clearlight Saunas
  • Cochlear
  • Communikate et al
  • Cowry Consulting Summer School (London)
  • DeltaMV
  • Department of Industry Science & Innovation - Entrepreneurs Programme
  • EO - Entreprenuer's Organisation 
  • Harcourts Northern Rivers
  • Just for Pets
  • JVAT
  • LunchLady
  • MarketWatch (The Dow Jones Group. USA)
  • MSD (Aust / NZ)
  • Mylan
  • Naked Juice Bar (Sweden)
  • Newscorp 
  • Ogilvy CommonHealth
  • Salumi
  • Schoolstream
  • Silenceair
  • SunRice
  • THE LUME - Melbourne
  • ThinkCyber (UK)
  • UPA
  • Upside Founders Program (KPMG High Growth Ventures)
  • Yaffa Publishing
    • Paint & Panel
    • Women in Packaging​ (Australasia)
  • Zest
...among others.
Menotoring clients remain confidential
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