"You are not like any other Consultant"
Founder / CFO Global Company
"You are the person who changes people's lives"
Owner Luxury Resort
"Sonia recently ran a workshop on behavioural economics for healthcare professionals as part of a bigger educational meeting tackling the issue of smoking in Australia. Specifically, Sonia’s presentation dealt with how BE insights may be applied to drive behaviour change in those with an addiction to smoking. Particularly impressive was the manner in which Sonia combined the theory and concepts underpinning BE with practical tools and tips that the audience could take back to use to try and help their patients to quit smoking. Sonia’s approach provided everyone with a different perspective on how to tackle this ongoing public health concern and feedback was very positive, with delegates eagerly looking forward to applying the BE insights at their practices!"
Senior Business Director, Ogilvy CommonHealth
Proven and Measured Results
Welcome to Nudgeland
Our clients, and attendees at speaking events, love the power of data analytics and behavioural economic 'nudges' for proven measured outcomes for their business.
Here are a few...
$12 million new problem identified
Top 200 Company – for internal issue during data analytics
Opportunity to receive earlier payments from customers
69% v 33%
Nudge v Control
Increase in Annual Business Rate payments to local Council.
24% increase in
For on-line fashion retail sales
(USA & Australia)
6x increase in EDM click through rate
Pharmaceutical company wanting to “Test if B.E. really works”
200% price increase
For new customers of communication app
60% price increase
For renewals of existing customers of communication app
Applying Commitment Contracts for change
8% increase in revenue in 6 weeks
For Franchise to then roll out across 24 stores (Sweden)
8 out of 10 purchases
Are now for product with highest gross margin
6x increase in price
Zero pushback from
customers. Client then able to sell business within 6 months
Proving DTC campaign would not change behaviour
Share your challenges with Sonia and her team, and ask how they can help you with quick wins and longer term opportunities
Clients have included
Abbvie (Aust & NZ)
Ballina Shire Council
Byron Shire Council
Communikate et al
Department of Industry Science & Innovation - Entrepreneurs Programme
Harcourts Northern Rivers
Just for Pets
Naked Juice Bar (Sweden)
Paint & Panel
Women in Packaging