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We Accelerate Growth + We Make and Save You Money with
Yes Behavioural Science + AI Wins! Let's prove it.
Consulting      Keynote Speaking       Results       Free Resources     About Us

We Empower You, Your Team + Your Business

Keynote Speaker

"Amazing" "Enlightening" "Inspiring"

The audience response is clear and consistent

You can trust Sonia to open your next event


We Lead With Intelligence

Our experts apply AI, Behavioural Science, Behavioural Data Science, Machine Learning, Neuroscience, Personalisation, Statistics under a Strategic Vision to solve your business challenge, measure impact and increase your profit.

Ask about our unique platforms Friction Point and Nudge Intelligence™ 

Unconscious Behaviour

Conscious Behaviour


Accelerate Your ROI:
+ Increase Customer and Employee Engagement
+ Increase Conversion
+ Reduce Churn

Understanding the brain is your business. Did you know 90-95% of decision making is unconscious? To change behaviour you need to influence both unconscious and conscious human decision making. Otherwise you are missing the mark + losing money. You need to look below the surface. We show you how. With bottom line impact.


Our 5 BeSci Superpowers:
Clearly Thinking. We Prove it

Irrational Pricing Wins!

Set pricing by understanding your customers brain and why they really buy your product or service.

Apply Irrational Pricing within 24 to 48 hours and measure direct impact to your bottom line in 1 to 2 months.

Data Wins!

We love data and know what to solve with it. Let's start with solving the right problem. Our Data Discovery will identify any bigger opportunities or red flags that need urgent attention too.


We empower you and your team to become data savvy.

Friction Free Wins!

Cognitive + Behavioural friction results in customers who consciously and unconsciously disengage (leave) your brand. This happens in milliseconds of time.

Often You can make more money for your brand removing friction points than attracting new customers. 

We Map your Friction Journey with Friction Point. Creating a Friction Free Culture and Experience is the end game.

Personaliseto Win!

Proven again and again personalisation, without doubt has direct influence on your conversion rates and bottom line. We show you how to personalise all engagement with your customers.

We will create your personalisation Playbook. Includes AI generated examples of ads to test and measure direct impact.

AI Wins!

From AI data analytics to AI designed nudges.

AI built in algorithms sit behind your data to optimise customer experience and project what nudges will work best.

We will use AI to generate mini behavioural science campaigns.

  • Test and measure direct impact.

  • Increase conversion

  • Save money.

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Tell Us Your 'End Game'

Our job is to get you there faster.

Who We Work With
Our clients segments were not planned. They are a direct results of who found us and want's to work with us. We find 4 types of businesses want us to work with us. In hindsight it makes sense. Those happy with the status quo are unlikely want to change anything or accelerate growth with behavioural science. We work with global, regional, national, state and local clients...

Fortune 500's

Start Ups / Scale Ups


Businesses in Crisis

Our Business Snapshot
See Where You Fit + What You Need



Fortune 500's

Start Ups 

Scale Ups


Businesses in Crisis











Food and Beverage


Global Media




Retail: On-line stores

Retail: On-land stores




Basket Size





Customer Success Teams



Employees / People




Process / Productivity



Profit Margins


Sales Scripts

Sales Teams


Speaker - See 05. Keynotes


Centres of Focus

Big Data 

Small Data 

Your Data (Employee level)

Academic Literature Reviews

Communications Audit

Friction Audit


Conjoint Analysis

Machine Learning



Predictive Modelling

Research + Surveys


Upskill Team in BeSci

Upskill Team in Friction to Fluency

Upskill Team in Irrational Pricing




BeSci Clubs



Executive Level

Intensives / Workshops

Exec & Leadership





Your Business / Organisation

Find More About

Keynote Speaking here

Want More Detail?
Keep Reading
 or Contact Sonia today

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Image by Julian Rivera

Why Apply Behavioural Science?



Where are you losing money in your business?


We have yet to meet a client in business with a goal to lose money. Yet they all were. Some thought they knew why. Some partly knew why. Some were guessing.

Our clients excel at many things. They have good, great, if not award winning products and recognition. Have experts in their field working in their company. Are passionate, visionary and excited about what they have achieved so far.  Yet something isn't completely working. OR they are making money and know they could be making a lot more: Either their pricing isn't right. They are losing market share. They aren't making enough or any profit. Money is leaking out of the business, somewhere. Customers are leaving higher than expected. Operations and processes are duplicated, inconsistent or inefficient. Friction is rife. The business isn't optimised, neither is customer conversion. Other clients are freaking out or in denial. Others still relying to heavily on investor funding. And so much more.  Do you relate to any of this? All our clients knew they needed something else to solve their challenge. It wasn't in their current toolkit.



  • Imagine if you could change customer or employee behaviour with good, better, best results and prove it.

  • Imagine if you could empower your team adding behavioural science to the work they do and build confidence and careers + reward proof of impact.

  • Imagine if you could reduce customer churn and understand why customers leave - then reverse it. 

  • Imagine if you could improve your ROI, pricing and profit.

You can.

The power of the mind + money can accelerate growth or reverse profit decline and so much more. You can change any behaviour involving a human with behavioural science. You can add the behavioural science edge today.



  1. Take away the mystery of the mind. Make the unconscious conscious.

  2. Apply behavioural science to optimise how you change customer or employee behaviour

  3. Prove results

  4. Make and save you money 

  5. Empower your team as a direct result and change their life too.


Take a closer look at our client results here. There is more info on what we do below.

OR if you already know what you want choose the service that is best for you 

Where do you need new answers?

We're taking the mystery out of BeSci for our clients. Our goal is not to hide it in a magic box. It's to empower you, your team and your business. And to make and save you money.

Subconscious / Unconscious Behaviour: System 1

Conscious Behaviour: System 2


Why BeSci Wins!

Unconscious v Conscious Behaviour and Decision Making

Most behaviour, business decisions or processes are designed to target conscious awareness and behaviour. The problem is that most of the way you and I and your customers, suppliers or employees behave is unconscious. Adding behavioural science to business allows you to target why, where and what is really going on in both the conscious + unconscious to change human behaviour.

It's like the tip of an iceberg - it makes sense you focus on what you can see not what you can't. Yet the most of what is going on in real time occurs below the surface. 


It is estimated 90% to 95% of the way a human behaves is unconscious. System 1(implicit) behaviour is fast, automatic and unconscious. You cannot turn it off. Neither can your customers. If this is the case, how are you working to understand and engage your customers or employees unconscious behaviour? or are you accidentally working against it. Without knowing, it is costing you customers, employees and money.

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We add or remove heuristics and biases to change behaviour

Your brain is hardwired to take short cuts and disengage - so is your customers, so is your employees.

A heuristic is the rule of thumb your brain takes. A short cut that often leads to systematic cognitive and behavioural errors (biases). Repeat them enough and they become a habit. Repeat them more and they become a belief set. 

A personality = how you think + feel + act. It is both as simple and complex as that. 


We understand + apply heuristics and biases plus many other interventions to optimise engagement, conversion and true customer or employee ROI.

Example: You don't consciously make 65000 decisions a day. For instance you are hardwired to the status quo and to take the path of least effort - so are your customers + employees. It's why they can disengage in a few milliseconds of time. You wonder why. It turns out its a No brainer!

How Would You Like to Work?

Choose the Option that best suits what you need. 

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 BeSci Strategic

Solve your business challenges today. With a global network of applied behavioural scientists to work on your global brands -

We aim to change behaviour, to make and save you money

We provide fresh eyes and clear thinking 

When you need to Solve Your Business Challenge

  • Optimise Profitability and Pricing

  • Data Discoveries & Insight GOLD: Big Data / Small Data - Analysis, Statistical Proof, Modelling, Machine Learning

  • Profiling / Segmentation / Personalisation

  • Friction Fluency Flow

  • Audits - Data / Friction / Comms / Process

  • Academic Literature Reviews

When you need Big Data or Analytics Expertise

  • Statistics and Data Analytics

  • Text Analysis

  • Brand Perception Analysis

  • Conjoint Analysis

  • Predictive Modelling

  • Spend Optimisation



Add the Behavioural Science Edge to your Business or

Start Up now

When you need to improve Business Outcomes

  • Optimising Call Centre and Customer Success Teams

  • Improve Conversion / Reduce Churn

  • Nudgecheck

  • How to Run and Roll-out Nudge Experiments 

  • How to run a Pre-Mortem for Better Decisions

When you need to Upskill your Team

  • Behavioural Science for High Performance Teams

  • Shifting Paradigms in Business 

  • Cultural Change and Employee Upskill with BeSci

  • Being Data Savvy: Employees as Empowered Profit Centres and Confident Assets - to themselves and your business

When you're a Start Up or Scale Up and want to Fast Track success

Integrate BeSci early to transform your business, improve profitability, upskill teams and increase your multiple.


We aim to solve any business challenge involving humans, to directly impact your bottom line, change behaviour, and measure it

We have a team of Strategists, Behavioural Scientists, Data Scientists, Statisticians and Data Analysts excited to work with you. 

Save money: Where and when required we commission Global partners on your global projects and brands. Only p
ay for who you need, when you need them

"You are a Revenue Rockstar"

Maria Collyer. Founder, Entrepreneur of the Year

Naked Juice Bar (Sweden)

"Best Research we have seen in the building, ever"

Fortune 500 Pharmaceutical Company (Australia)


We'd like to hear what you need...

And if you're not sure, please get in touch and we will work it out with you. Often people are not sure where and how to start their journey with Behavioural Science. Yet they know they need something different. 

Let's get started...

Thanks for submitting!

Sonia Friedrich 
P.O.Box 758
Byron Bay, NSW 

Join our growing
list of clients inspired by BeSci...

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